While our new look may appear quite different at first glance, there remains our distinctive ‘CooperBurnett’ teal core which runs through the heart of our firm. We have also introduced a very personable ‘coral sands’ colour, alongside a ‘solid and constant’ navy.
As a firm, we are proud of our ‘3Ps’ – people, people and profit – and this is reflected in our new branding. The interlinking ‘OO’ of CooperBurnett emphasises how we work in partnership – with our clients; our own TeamCB; and our community.
“We are very proud of this refreshed branding, which is the result of many hours of creative hard work by Kelly Wilcox at Tunbridge Wells-based BakerWilcox, along with input from our management team, particularly Jennifer Irving, who have committed help and dedication to making this rebrand process a reality,” says Partner Joseph Oates.
Jennifer adds: “It’s been exciting to be part of the process and see our vision turn into something really tangible to take our firm forward with. This hasn’t just been about ‘changing the logo’ – it goes much deeper than that and we appreciate all the work our team has been doing, particularly Practice Manager, Clare Kelly, to make sure it’s visible everywhere in our business.”
When the new branding was revealed to TeamCB last week, comments included: “It’s really smart”, “I like the colours”, “I like how the ‘OO’ are linked”, “It has a real 21st century edge to it”, “I love it, it looks really professional”, “It’s very modern” and “It’s both warm and professional, which is hard to achieve.”
Partner, Victoria Sampson adds: “This has been a passion project for us (and for those who have embarked on rebranding will perhaps say a real labour of love!). We could not have achieved this without the guidance, persistence and professionalism of the team at our web agency Target Ink; photographer Dee Airey; Practice Manager, Clare Kelly; our PR, social media and content creator, Angela Ward; and our longstanding designer, Heather Gullick from Scroobius – Print and Web.”
